🛡️ EGK Anti-Bully Initiative  |  Malaysia

Stop Bully.
Build Noble Character.

EGK Anti-Bully Careline & Smart Character Education Series

Mushi
🛡️ Be brave!
Report bully!
💛 You are
not alone!

EGK's comprehensive anti-bullying initiative combines a dedicated careline app, the Keberanian untuk Peduli book (100 real-life bully scenarios), and the Smart Character Education series — 18 core values for every Malaysian primary child.

🆘 Anti-Bully Careline App 📖 Keberanian untuk Peduli 🌟 Character Education Books
🇲🇾 Made in Malaysia 📘 KSSR Aligned 🌐 3 Languages 📱 Free AR App 🎓 18 Core Values 🚔 PDRM Border App 100 Bully Scenarios
About EGK's Mission

Courage to Care

Every day, thousands of students step into school carrying fear, isolation, or invisible wounds — caused by words, mockery, exclusion, and actions often dismissed as "normal teasing." EGK's anti-bully initiative believes change begins with one small decision: the decision to care.

🛡️ Anti-Bully Careline App 📖 Keberanian untuk Peduli 🌟 Smart Character Education 🚔 EGK PDRMBorder App 📱 EGK CharacterEdu AR App ✏️ KSSR Moral Ed Aligned
"Bullying doesn't always happen harshly or openly. The courage to stand up isn't just about fighting back — it's about choosing to care."
— Isaac Khor Eng Gian, Founder & Author
100Real Bully Scenarios
18Core Values
3Languages
4Apps & Books
Mushi

Hi, I'm Mushi! 🌸 Every child deserves to feel safe and loved. Together, let's learn how to be brave, kind, and stand up for what's right. You are never alone!

Keberanian untuk Peduli
NEWFeb 2026
Launch
Anti-Bully Book

Keberanian untuk Peduli

Malaysia's dedicated anti-bullying book — 100 real-life scenarios covering every form of bullying, designed to teach students, teachers, and parents how to identify, respond to, and overcome bullying situations safely and bravely.

👊
Physical
Pushing, hitting, slapping
🗣️
Verbal
Name-calling, taunting, mockery
🚪
Social
Exclusion, spreading rumours
📱
Cyberbully
Online harassment via social media & apps
1
Understanding Bullying
Types, principles of safety, meaningful support & correct reporting
2
How to Use This Book
Read → Think → Reflect → Apply tips to build empathy & problem-solving
3
School Scenarios (1–25)
Classroom, canteen, field, sports court — real Malaysian school situations
4
Online & Social Scenarios (26–75)
Cyberbullying, social exclusion, messaging apps, group chats
5
Community Scenarios (76–100)
Public spaces, home, neighbourhood — courage to act beyond school walls
eISBN: 978-629-94581-9-7 First Print: February 2026
🛋️ Preview 🛒 EGK BookStore 🛒 📚 Order Now
Mushi

Mushi says: "Every scenario in this book is based on real situations. Read it, think about it, and remember — one kind action from you can change everything." 🌸

Front Cover Back Cover

📌 Best used alongside:

App
EGK Anti-Bully Careline App
Report, track, and get support instantly
PDRM App
EGK PDRMBorder App
Find your nearest police station by postcode
Smart Character Education Series

18 Core Values. 3 Languages. One Malaysia.

The Smart Character Education series is a KSSR-aligned enrichment module for Moral Education and Islamic Education — available in English, Bahasa Melayu, and Chinese, so every Malaysian primary child can learn noble values in their mother tongue.

🌟🇲🇾 Malaysia the only one
EN Front EN Back
🇬🇧 English
Smart Character Education
18 Core Values for Malaysian Primary Students
ISBN: 978-629-94581-1-1
🛋️ Preview 🛒 EGK BookStore Order Now 🛒 📚
BM Front BM Back
🇲🇾 Bahasa Melayu
Pendidikan Karakter Pintar
18 Nilai Teras untuk Murid Sekolah Rendah
ISBN: 978-629-94581-0-4
🛋️ Preview 🛒 EGK BookStore Order Now 🛒 📚
ZH Front ZH Back
🀄 中文
智慧品格教育
18个核心价值观
ISBN: 978-629-94581-2-8
🛋️ Preview 🛒 EGK BookStore Order Now 🛒 📚
KSSR Moral Education

The 18 Core Values Every Child Needs

Drawn from universal values and the Rukun Negara, enriched with 21st-century approaches — fully aligned with Malaysia's vision for a globally competitive MADANI generation.

01
🙏
Faith
Keimanan
02
💯
Honesty
Kejujuran
03
🤝
Tolerance
Toleransi
04
💪
Self-Reliance
Berdikari
05
❤️
Love & Affection
Kasih Sayang
06
⚖️
Justice
Keadilan
07
🌿
Courage
Keberanian
08
🧹
Cleanliness
Kebersihan
09
🌱
Gratitude
Kesyukuran
10
🇲🇾
National Spirit
Semangat Patriotik
11
🏡
Love of Homeland
Cinta Negara
12
🏆
Appreciating Achievement
Menghargai Kejayaan
13
😊
Friendliness
Keramahan
14
🕊️
Love for Peace
Cinta Keamanan
15
📚
Love for Reading
Cinta Ilmu
16
🌍
Environment Awareness
Kesedaran Alam
17
🫂
Social Concern
Prihatin Sosial
18
✅
Responsibility
Tanggungjawab
Mushi

Mushi says: "These 18 values are your superpower! 🌸 When you practise them every day, you become a true hero — not just for yourself, but for everyone around you. Malaysia is proud of you!"

Scenario Preview

Real-Life Bully Scenarios

Each of the 100 scenarios presents a real situation, 3 response choices, and a reflection on consequences — teaching critical thinking, empathy, and moral courage.

🏫 School
📱 Online
👊 Physical
🚪 Social
Scenario 1 · School
A classmate is mocked about their school uniform.
Laughing with the bully strengthens bad behaviour. Quietly supporting the victim or reporting to an adult is most effective.
Classroom
Scenario 3 · School
A student finds their bag hidden by a group of classmates.
Staying silent makes you complicit. Speaking up or getting a teacher prevents escalation.
Classroom
Scenario 7 · School
A student is consistently left out during group projects.
Exclusion is social bullying. Include others — being kind costs nothing but means everything.
Group Work
Scenario 12 · School
A new student is called hurtful names at the canteen.
Walking away is not enough. A kind word or sitting beside the new student changes everything.
Canteen
Scenario 18 · School
Someone copies an exam answer and blames the seat-mate.
Courage to speak the truth protects the innocent and builds trust with teachers.
Exam Hall
Scenario 22 · School
A student's artwork is destroyed by a jealous classmate.
Report calmly and with evidence. Anger escalates; calm reporting resolves.
Art Class
Scenario 30 · Online
A student's photo is shared in a class group chat without permission.
Never share someone else's image without consent. Screenshot and report to a trusted adult immediately.
WhatsApp
Scenario 35 · Online
Someone creates a fake social media account using a friend's name and photos.
This is identity theft and cyberbullying. Report to the platform AND involve parents or teachers.
Social Media
Scenario 41 · Online
A gaming group excludes and mocks a player for losing.
Online spaces must have the same kindness as real life. Defend your teammate — it sets the tone for the whole group.
Online Gaming
Scenario 50 · Online
Hurtful comments flood a student's social media post.
Don't engage with negative commenters. Screenshot, block, and tell a trusted adult. Use the EGK Anti-Bully Careline.
Social Media
Scenario 58 · Online
A student is threatened via private message to keep a secret or face consequences.
This is digital coercion. Never keep such secrets — tell a trusted adult immediately and use the careline.
Messaging App
Scenario 65 · Online
A rumour about a classmate spreads rapidly through multiple group chats.
Stop the chain — don't forward. Speak the truth to those around you. Rumours shrink when people refuse to share them.
Group Chat
Scenario 5 · Physical
A bigger student blocks the corridor and demands money from younger students.
Walk away safely, find another route, then report to a teacher or use the careline. Never confront alone.
Corridor
Scenario 9 · Physical
A student's book is snatched and thrown across the field.
Safety first. Witness it? Calmly report. Victim? Tell a teacher and document what happened.
Field
Scenario 15 · Physical
During PE, a student is deliberately pushed and injured.
Physical bullying is a serious offence. Seek medical attention first, then report formally — use the PDRMBorder app if needed.
PE Class
Scenario 80 · Community
Younger children are bullied at a community playground by older teens.
Contact a nearby adult, call a parent, or use the PDRMBorder app to find the nearest police station quickly.
Public Space
Scenario 20 · Social
A student is deliberately left out of a birthday invitation while the party is discussed loudly in front of them.
Exclusion is emotional bullying. If you see it happening, privately check in on the excluded person — your small kindness is enormous to them.
Social Exclusion
Scenario 33 · Social
A student from a different race is mocked about their food during lunch.
Cultural sensitivity starts at the lunch table. Defend your friend's right to their culture.
Cultural Bully
Scenario 47 · Social
Rumours about a student's family background are whispered and spread in the class.
Rumours destroy reputations. Refuse to participate. Kindly correct misinformation when you hear it.
Rumour
Scenario 72 · Social
A student with a disability is consistently mimicked and laughed at.
Everyone deserves dignity. Stand beside them publicly. Your support signals to the bully that this community does not accept cruelty.
Disability Bias
Core Principles

Three Pillars of Safe Response

Every scenario in the book is built on three guiding principles — empowering students, teachers, and parents to act wisely and safely.

🛡️
Safety First
Always prioritise personal safety. Never confront a bully alone or in an unsafe situation. Remove yourself first, then report from a safe position.
🫂
Meaningful Support
Being a friend to the victim makes the biggest difference. A kind word, sitting beside someone, or privately checking in can change a life.
📢
Report Correctly
Involve trusted adults or authorities safely. Use the EGK Anti-Bully Careline App, the PDRMBorder App, or speak to a teacher — document, don't delete evidence.
Mushi

"Remember these three pillars always. Safety, Support, Report. With these three steps, you and Mushi can make every school a safer, happier place." 🌸

Digital Tools

Powerful Apps for Safety & Learning

From reporting bullying instantly to finding your nearest police station — EGK's apps are your digital safety companions.

Anti-Bully App
EGK Anti-Bully Careline
Report · Track · Get Support
  • Report bullying incidents safely and confidentially
  • Direct careline connection for immediate support
  • Best used alongside the Keberanian untuk Peduli book
  • Available for iOS (App Store) & Android
  • Designed for students, parents & teachers
🍎
Download on theApp Store
 🤖
Register forAndroid Version
PDRM App
EGK PDRMBorder
Find Your Nearest Police Station
  • Trace police station location by postcode instantly
  • Based on Malaysia PDRM's actual service boundaries
  • Know which station to go to for lodging a police report
  • Critical for bully victims needing to file a formal report
  • iOS App Store — free to download
🍎
Download on theApp Store
 🚔
Register forAndroid Version
Character App
EGK CharacterEdu AR
Augmented Reality Character Learning
  • AR experiences for all 18 core values
  • Scan QR codes in the Smart Character Education book
  • Watch moral scenarios come alive in 3D AR
  • Quest-based activities for classroom & home
  • Worth USD 29.99 — FREE with book purchase
🍎
Download on theApp Store
 🤖
Register forAndroid Version

🎁 Promo Code included with every book purchase

Scan QR code inside the book to download & activate

📦 Complete EGK Safety & Character Bundle
📖Keberanian untuk Peduli (Anti-Bully book)
🌟Smart Character Education (3 languages)
📱EGK Anti-Bully Careline App
🚔EGK PDRMBorder App
🥽EGK CharacterEdu AR App (free with book)
📩 Enquire for School Bundle
Mushi cheering
🆘 Need Help Now?

EGK Anti-Bully Careline

If you or someone you know is being bullied — you are not alone. Use the EGK Anti-Bully Careline App to report, get support, and connect with help immediately.

1
Download App
2
Report Incident
3
Get Supported
4
Stay Safe
🍎 iOS App Store 🤖 Android Registration 🚔 PDRMBorder iOS App 🚔 PDRMBorder Android App

📍 If in immediate danger, contact PDRM: 999 · Talianlah KKM: 15999 · Talian Kasih: 15999

👨‍💼
Isaac Khor Eng Gian
Author, Founder & CEO
EGK Microelectronic Solutions Group
EGK
About the Author

One Decision to Care

"Keberanian untuk Peduli was written to invite readers to think, not to punish; to understand, not to point fingers. Every scenario in this book reflects a real situation that can happen in schools — in classrooms, on the field, in peer groups, and in the digital world. It invites readers to realise that every choice, whether to act or to stay silent, has an impact on others."

Proudly published in Penang, Malaysia — Isaac Khor's anti-bully initiative and Smart Character Education series represent a commitment to every Malaysian child's safety, dignity, and moral development.

📍8, Lintang Beringin 8, Diamond Valley Industrial Park, 11960 Batu Maung, Penang
📞+604-505 9700
✉️sales@egkhor.com.my
🌐www.egkhor.com.my
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